Actors for film, television, commercials and stage.
A London talent agency with a personal touch. Representing actors of every age, with real relationships across the casting industry.
Because you can.
“Countless commercial auditions, including getting me cast in a national John Lewis Christmas advert.”
Zoe Cunningham, actor
Read more from our clientsMeet the roster
Hover over a headshot to open their Spotlight profile.
“I love how transparent it is working with Smile. There’s no cloak and dagger!”
Cici Clarke, actor
Read more from our clientsCredits
On screen
Commercials, film and television featuring our performers.
“Georgina is efficient, very helpful and a friendly communicator. I look forward to our continued collaboration.”
Amy Hargreaves, Materlingua Casting, UK casting director
Read more from our clientsIndustry enquiries
Looking to cast or book?
Tell us what you need and we’ll come back to you quickly with suggestions.
Email us →Representation
Join the roster
Email a headshot, CV, showreel if you have one and your Spotlight link, with a personal note. We read everything but can’t reply to every email, so please don’t follow up by phone.
Apply by email →The agency
Meet the team
Founder and Head of Talent
Georgina Morelle
Georgina has seen the industry from several sides of the room. She trained at Royal Central School of Speech and Drama and began as an actor, then moved into radio as a drive time presenter and into television as a presenter, and has worked across a range of productions, including feature films. Most recently she was Casting Director and Co-Producer on the feature Rooted Out, which received three nominations at the Raindance Film Festival and is in selected UK cinemas from 23 October, during Black History Month.
She is also a drama practitioner with extensive experience in youth work, and has worked as a chaperone and tutor on productions including The Worst Witch, Motherland and Heirs of the Night. That means she knows how a set really runs, from the first self-tape to the final wrap, and how to look after the people on it. Away from the agency, Georgina is a foster parent, which shapes the care and responsibility she brings to her work.
Smile Casting is a carefully looked-after roster. Performers always know what they are being put forward for, get honest feedback and are talked through every contract. Producers and casting teams get quick, accurate answers from someone who knows every client personally.
Agency mascot
Winnie
Winnie joined Smile Casting from a puppy farm at ten months old and has been part of the family ever since.
Read Winnie’s story →“Smile is THE BEST agency I’ve ever been with. Georgina has been supportive, helpful and completely wonderful.”
Hannah Rebecca
“A champion and cheerleader for me. I could not ask for better than Georgina.”
Zoe Cunningham, actor
Read more from our clients
124 City Road
London EC1V 2NX
020 8133 0320
info@smile-casting.com


